How to Improve Sales through Customized Packaging Design
- by HeSona
In today’s highly competitive world, it’s important to leverage anything that can give you an edge over your competition. Essential components of every successful business include:
Excellent customer service,
But if there is something that can make you stand out amongst your peers, you should promote that ability or skill to the highest possible level.
At Jiawei World, we offer unique options to help businesses rise above their rivals: custom boxes and packaging design. We are equipped to handle the needs of your business, and we are superior to other packing suppliers in every way imaginable.
In this guide, we will show you how you can improve your sales through customized packaging design and how working with Jiawei World is one of the best decisions you could make.
How Can Customized Packaging Design Lead to Increased Sales?
On the surface, it may seem like custom boxes would be an unnecessary feature in a business. After all, customers really only care about the product inside the box, right? Wrong!
Design features are critically important for the following 3 reasons:
People Are Drawn to Visually Pleasing Things
One of the most baffling discoveries from our early ancestors is that of the cave paintings. Way back when early humans were struggling to find food and water, they still took the time to make art.
We’ve been attracted to visually beautiful things for so long that it’s become a part of who we are and how we make decisions. Many people will buy things because they “look cool” or they are “shiny”.
This is one of the reasons why having beautiful customized packaging is crucial for businesses. Many companies likely produce the same or similar products to yours. Some of them may even have products that are less expensive or superior to yours in certain ways. Therefore, an easy way to rise above these competitors, is to make your packaging outshine theirs.
Obviously, you still have to have all of the business elements we discussed in the intro in order to run a successful company. But don’t neglect the power of visually pleasing packaging.
Custom Boxes Show You Care
In presenting a gift to someone, the first thing they will see is the packaging. Before they open it up and see the thoughtful gift you got them, they will be judging the gift (and you, by extension) by how nice the packaging looks. This isn’t an attack on the people receiving these gifts; it’s human nature to “judge a book by its cover”.
When these gifts are being given to friends and family, the stakes are a bit lower. Of course, you don’t want your loved ones to be unhappy with your gift or gift packaging. But in the end, you’re not going to be shunned by your family or friends for giving a gift that didn’t look great from the outside.
The more important consideration for our purposes in this article, are the gifts given to clients for holidays and to accompany “thank you” cards. Around the holiday season, your clients and other businesses with whom you work are likely going to be receiving tons of gifts. The gifts themselves don’t have to be overly fancy: everyone enjoys desserts and a nice card. Where you can really stand out is your effective use of a custom box for your gift.
If a client gets ten run-of-the-mill, boringly packaged gifts from other companies and one beautifully packaged gift from you, who do you think they’ll remember the next time they need a service you provide?
Customers Often Prefer Customized Packaging in Stores
In the previous two points, we’ve discussed more direct interactions with clients and others. But what about customers who randomly happen upon your product in a store?
Let’s take a journey through a common scenario:
You are shopping at the mall.
You see two packages sitting side by side in a store.
You know that they contain an identical product.
One of the packages is just a grey, bland box.
The other package is a thoughtfully designed, colorful box that captures your attention and the essence of the product completely.
If the more ornate package was the same price the grey one, which would you buy?
According to research (at least when it comes to food) packaging can significantly influence consumer choices. So, maybe you’re in the minority of people who wouldn’t opt for the fancier package. But if you’re like most people, you’re going to reach for the package that appeals to your senses the majority of the time.
Why Choose Jiawei World Instead of Other Packaging Suppliers?
There’s no doubt about it: you have a lot of choices when it comes to your packaging supplier. So, why should you choose Jiawei World?
Here are 3 good reasons:
We are committed to sustainability.
It’s incredibly important to have a profitable company. However, Jiawei values the environment over any potential profits we could make from using environmentally harmful materials. We only get one world, and we are 100% committed to doing everything we can to use sustainable materials and practices throughout all aspects of our business.
We have experience in the field.
Over the years, we’ve learned a thing or two about the best way to do business. Some things can only be learned through experience, and we have lots of it. Our clients have come to trust us and we want to honor that trust by doing everything we can to meet their needs.
We use the most advanced equipment and techniques.
We have invested in the best available technology to ensure that our clients orders are met in a timely and high-quality fashion. While we could have cut corners and bought inferior equipment, we place value on producing the best possible product. We believe that the equipment we have in place is the best way to meet our customers’ needs.
Interested in a quote for your business needs?